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Check CRM data quality before you trust a report

A practical checklist for import freshness, customer contactability, vehicle completeness, record linkage, errors, and decision confidence.

Written by
VehicleDesk Product and Engineering
Content updated
September 17, 2026

Check freshness

Confirm the latest successful import, scheduled-job state, webhook processing, and any provider quota or authentication error before relying on a queue or report.

Check record usability

Review contactability, vehicle identifiers and mileage, service and financial history, customer, vehicle, and order linkage, duplicate candidates, malformed values, and the provenance of the fields behind a decision.

Check workflow coverage

Prior-period comparisons, opportunity reasoning, and customer value depend on the imported records behind them. Sync health shows how much history each question rests on.

Inspect the correction

VehicleDesk identifies duplicate and merge candidates and shows the proposed correction with a confidence score. The team applies it with the source in view.

Keep the trail

Record warnings, repair actions, owner, date, source, and verification result so every confidence score stays explainable.

Worked example: deciding whether to trust a report

An owner opens a revenue report and checks the freshness line first: the last successful import and the current job state.

The report covers a period that was fully imported, and the fields behind the figure trace to source records.

One duplicate candidate appears among the customers behind the number. The team resolves it before the figure is used in a decision.

Checklist: trust checklist for any report

Apply this before a number changes a decision.

  • Freshness is current and no import job is failing
  • The reporting period is fully imported
  • Fields trace to a source record
  • Duplicate and linkage findings affecting the number are resolved

Common questions

It describes how completely and cleanly a record came through the import: whether required fields are present, whether related records are linked, and whether the mapping succeeded.

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